Marketing is one of the most challenging aspects of an entrepreneur’s life; you need to redefine your approach to move away from “traditional” advertising and establish a measurable trust-based relationship with your customers. But how can you achieve this? What’s the magic recipe? Influencer Marketing!
How to Grow Your Business with Influencer Marketing?
The ability to speak in your customers’ voice and to engage them in the story directly is the most effective way to build a business. No one likes a salesman. People buy from people they like and trust. The core mission is to deliver value to your audience, and that’s possible to do when you join forces with celebrities, bloggers, and online experts.
Two-way communication opens up a whole new level of customer engagement, which in the end, improves your customer’s trust and allows you to cultivate and nurture your connection with the customers stronger and longer. It’s especially noticeable when compared to the “traditional” pushy advertising strategy when you try to sell a product so much that you forget about a person behind these dollars.
With influencer marketing, you establish a marketing campaign that takes into account the customer’s needs and shows the real value they could benefit from. Sounds awesome, right?!
With all the benefits influencer marketing offers – it’s hard to ignore. But wouldn’t it be great if you had a step-by-step guide that you could follow to make Influencer Marketing work for your business?
6 Definitive Tips to Help You Grow Your Business Through Influencer Marketing
Influencer marketing is the most powerful tool at your disposal to grow your business, but without a proper strategy, it could actually have the opposite effect. In the following, I’ve prepared a list of 6 key steps that will help you master influencer marketing for growing your business.
1. Find Influencers in Your Industry
If you want to establish a successful campaign – you will have to choose the right influencers to be your allies. You must ask yourself some questions:
- What audience do you want to reach?
- Which topic, niche, or issue is that audience segment interested in?
- What channels do they use to find information or news?
- Once you started answering these questions, you will begin to narrow down the list of influencers. Here are some starting points:
- Outreach prospects with a large following on channels like Instagram, YouTube, Facebook, and Twitter.
- Check Klout scores and see who’s “influential” in your industry.
- Research industry blogs and publications to see who their writers are.
Influencer identification plays a huge role in your strategy – so it’s very important to be thorough with this step. When you know your audience, influencers, and their sphere of influence, you can focus your attention on a group of people you can best reach out to with your message.
2. Shape the Conversation
Every single conversation doesn’t have to be a product pitch. This kind of approach could turn customers off (instead of attracting them) rather quickly. You have to keep in mind that influencer marketing is not just about selling. It’s more about forming a connection with the target customer and forming a relationship with them.
Testimonials, advice, or useful information you share with your audience is far more valuable than any kind of sales pitch. If you want real success in influencer marketing, you will have to use the right words and give your customers a chance to know who you are, what your values are, or what’s your story.
3. Plan Effective Publishing Schedule
When I say “publishing schedule,” I mean a plan of action. You must sit down and do due diligence on exactly what you’re trying to achieve. Influencer marketing is about long – term commitment. Sure, you should plan your launch strategy, set deadlines and objectives you want to reach as fast as you can, but a general, overall view is a must for your success. Further, make use of available marketing tools to find the best time to publish your content. Split-test and give your audience just enough information to educate them (not to overdo content delivery) and make them crave for more.
4. Ask for a Piece of Advice
Think about it: what are the possibilities for a better connection between you and the customer if you actually get to physically meet with the influencers on a one-on-one basis? And what about if you get them to personally ask you something about your business? This could lead to a longer, deeper conversation, which, in the end, helps you understand more about your prospect’s pains and challenges. Now concentrate that information with the answers they gave you and provide them with a better experience or product to help them meet their needs.
5. Plan Your Budget
Estimation costs can be a pretty tough thing to do. This step is definitely the most challenging part if you’re just running your business for several months. Just keep in mind that your potential for success is directly tied to how much money you’re willing to spend.
However, influencer marketing need not be an excessively expensive venture. If you’re creative enough, you can actually handle a campaign on a small budget. Think of it as an experiment and find influencers that are the right mix of price and audience if it’s a “first-time” experience for you.
6. Engage Continuously
By now, your fashion business has grown your relationship with your targeted audience. You’ve learned from the people who are following you, from the people you can actually trust, and you know how to make your customer feel they’re apart of your business plan, not just a number. What’s next? Well, you have to nurture your connection, because trust and loyalty take time to achieve. Keep watching your analytics, set a goal, and do the magic!
So Why Choose To Work With A Fashion Influencer Agency?
Following these five criteria will help you get started with influencer marketing for your fashion brand. How ever to take your fashion label to the next level might need some more professional help. That is how a fashion influencer agency can help your brand grow even faster. And YES your audience will find your business worthy of their attention.
Look, we all have dreams and people who encourage those dreams, but what sets a fashion marketing agency apart from other influencer agencies is a relentless pursuit with a crazy passion for growing fashion brands. And fashion influencer marketing is the most effective way of doing just that.
Be unique, always listen, keep improving, and never stop moving forward because you’re doing exactly what you’ve always wanted. Remember that in your eyes, your dreams always seem bigger than anyone else’s. Go ahead and build your empire of success.